Small type can affect the appearance of a package dramatically. A label may appear elegant on your computer monitor, but become hard to read on a jar label, the thin side panel of a box, or a small mockup file.…
Dielines can be intimidating when you first see one. To the eye, it seems like a flat, abstract drawing composed of solid lines, dotted lines, flaps, edges, tabs, and panels with no immediate resemblance to an actual package. The one…
The mockup can give a feeble package idea more weight than it deserves. A carton resting in a white background, a pouch set against a soft shadow, or a shiny brand wrap on a bottle can feel great at a…
To plan a clean front panel before adding decoration, keep in mind that a package front panel has one crucial function before it has any decoration, and that is helping a person identify the product. The design may appear pretty…